Burlington, VT & Dover/Somersworth, NH Website Design, Hosting, Development, and SEO (603) 978-8841
Benefits and Advantages
of a Mobile Website for your Organization
Use Mobile Sites & Landing Pages for Marketing & Promotion
Mobile Use in the United States on the Rise...
Observe people in any public area these days and there is a good chance you will notice someone browsing the web on a smartphone such as iPhone or Android. In fact, one fifth of Americans access the mobile web each day, according to a 2009 Pew Research Center report, and that number is on the rise. In 2010 nearly 73 million Americans accessed the web via a mobile browser - an increase of 31% from 2009, according to ComScore.
In order to provide this rapidly growing base of mobile web users with an optimal experience, more and more website owners are pursuing mobile website development to ensure that their website is optimized for smartphone display. If the growing number of mobile web users alone is not reason enough to convince website owners to embrace the mobile web, there are also a number of advantages worth considering.
User Experience is Improved
Mobile websites are specifically designed for handheld devices - nobody wants to browse a desktop website on their smartphone! Research on mobile website usability shows that mobile-optimized websites significantly improve user experience and satisfaction, which makes a positive impression for your customers.
Faster Download Speed
Mobile websites are specifically designed for mobile standards and optimal download speed, which means less waiting and more browsing.
Better Context and User Engagement
A mobile website allows you to immediately engage users with mobile-specific features such as click-to-call, mapping functions, etc. Additionally, if you are a small business, mobile is particularly significant since more visitors will find your site through location-aware technology that connects users to your website when they are in immediate geographic proximity.
Improve Search / SEO Performance
A mobile website provides improved rankings on mobile-friendly search engines such as Google and Yahoo, and also allows placement in a growing number of mobile and local directories.
Actions speak louder than words - a mobile website immediately helps you stand out and presents a positive, contemporary brand identity for your organization. A mobile-optimized website makes a positive statement before you've said anything.
Portability and Connectivity
A mobile website can be accessed anywhere, any time. This level of constant connectivity provides an unprecedented opportunity to connect with target audiences in new ways.
Gain Competitive Advantage for your Business with Mobile!
A mobile website puts you in a position to stand out among competitors - if your website does not look good on a smartphone users will move on to one that does. A mobile website ensures that you - not your competitors - capture visitor attention while you have it.
Integration with Offline Media
Mobile devices are unique in their ability to immediately bridge the gap between online and offline media through the use of QR codes. QR codes can be displayed in print and then, when scanned with a smartphone, bring the user to a website URL (ideally a mobile website). QR codes have been used regularly in Japanese and European advertising for years, and are now becoming prominent in the US. This means that your advertisements, brochures, posters - even billboards - can contain QR codes that will direct users to a mobile landing page that contains much more information and interactivity than can be afforded on the printed page. This integration between print and web via mobile adds a new dimension of communication to any advertising or outreach effort.
Mobile Websites vs. Mobile Applications
A mobile website is a far less restrictive means to build a mobile presence compared to app development. For one thing, app development requires the production of different apps for different platforms (e.g. iPhone vs. Android vs. Blackberry), and submission to an app store, making apps much more fragmented and expensive to produce with a longer timeline before they reach target visitors. Most importantly, an app requires users to download the app before it can be accessed. On the other hand, a mobile website is universal to all contemporary smartphone browsers, making a mobile website more flexible and cost efficient. For a well-rounded mobile presence, a mobile-optimized website is generally a practical and effective first step. Learn more about mobile websites vs. mobile apps.
New Promotional Opportunities
Mobile advertising is growing at a rapid pace and presents many new opportunities for reaching target audiences. If your organization advertises on Google AdWords or other networks there is a good chance your ads may also be appearing in mobile listings (depending on your account settings). However, with mobile advertising you will want to ensure that your ads lead to mobile-optimized landing pages, rather than your regular desktop site, for optimal results and maximum ROI.
The mobile web is no longer a concept - it is a mainstream reality that will impact any organization which desires to communicate with target audiences online. Most leading industry analysts predict that within a few short years, mobile phones will overtake PCs as the most common web access device worldwide. The responsibility now falls on organizations to take advantage of the unique opportunities mobile offers.
Contact us today to find out more about how you can best capitalize on your use of "the mobile web."
Want to Learn More?
Please contact us to discuss how mobile websites and/or QR code advertising can work with your marketing and outreach goals. Also feel free to watch this promotional video for the Qfuse platform to learn more:
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